![]() After all, I remember the Miller Lite “Great Taste, Less Filling” campaign in the ’80s. Of course, marketing-fueled “beer wars” are nothing new. A few years earlier, craft beer upstarts were in the AB crosshairs. Most notably, the Bud Light brand took clear aim at its rivals and their corn syrup usage. That’s worth noting, I believe, because so-called Big Beer - Anheuser-Busch (AB), specifically - is notorious for dropping millions of dollars on Super Bowl ads each year. ![]() I finished reading Bitter Brew: The Rise and all of Anheuser-Busch and America’s Kings of Beerjust ahead of Super Bowl Sunday. Today’s read: Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer by William Knoedelseder. Please feel free to drop a line if there are Beer Books you recommend we read. We’re always looking to add to our library. Rather, they’re simply what we’re reading at the time, usually with a cold brew in hand. ![]() Oftentimes, books mentioned here often won’t be new releases. Beer & Books is a semi-regular series featuring thoughts and opinions on books about beer. ![]()
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